Buick and GMC Rank 1st and 2nd in JD Power Overall Sales Satisfaction Index

December 15th, 2023 by

Buick Family and JD PowerJ.D. Power and Associates, the leading company known for their insights, advisory services, and data analytics, has concluded their annual U.S. Sales Satisfaction Index (SSI) Study for 2023. Buick and GMC have been named as the top two brands for overall customer satisfaction. The customer satisfaction survey is based on the responses of 37,234 buyers who either purchased or leased a new vehicle between March and May of 2023. 

2024 GMC Sierra Denali

Since 1968

The company has been serving the automotive industry with survey and data analysis since 1968 when its founder, James David Power III, started surveying customers on their vehicle purchases and how much they enjoyed owning the car they ended up buying. 

2024 Buick Envision Avenir

Best Brands

Among mass-market brands that are volume-selling car manufacturers, Buick, for the second year in a row, ranked first with a total score of 824. GMC took second place with 821 points. These scores are based on sales satisfaction of customers. Most notably, GMC ranked best in their segment in Mass Market SUV and Mass Market Truck. 

2024 GMC Terrain Lineup

What Is The SSI Study?

Every year the SSI Study is based on a 1,000 point scale and shows an industry average on customer satisfaction among automotive brands and then shows the companies that rank above and below the average. This is the 38th year J.D. Power has run the SSI Study, and it measures the satisfaction with the purchasing experience of car buyers. This buyer satisfaction survey is scored in 6 ways: delivery process (26%), dealer personnel (24%), working out the deal (19%), paperwork completion (18%), dealership facility (10%), and dealership website (4%). There is also a negative impact to scores with the rejector score, which is someone who intends on buying a car at a dealership but instead goes somewhere else. In that category there are 5 key factors: salesperson (40%), price (23%), facility (14%), variety of inventory (11%), and negotiation (11%). 

2023 GMC Yukon

At Valley Buick GMC & RV, we pride ourselves in offering the best sales and service possible. With dozens of new and used vehicles available, our incredible sales team and finance department can help you find the best car for you and your family. And our fantastic service department will work hard to maintain your vehicle to the highest standards.

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