Ron and LoriAnne Claudon recieve the William F. “Biff” Brotherton Cougar Spirit Award from the WSU Foundation
At Valley GMC, Cougar pride runs deep. Our president, Ron Claudon (’82), was honored with the William F. “Biff” Brotherton Cougar Spirit Award from the WSU Foundation — celebrating his decades of commitment to Washington State University.
From donating vehicles to WSU coaches, supporting the Cougar Collective NIL initiative, and hosting the legendary corner RV tailgate lot in Pullman, Valley has always believed in one thing: Cougs Get There. Together.
Now, we’re inviting YOU to celebrate the fans who bring Cougar traditions to life.
For more than 60 years, Valley GMC has been helping Cougs get there — from Auburn to Pullman, from tailgate lots to daily commutes.
New GMC Trucks & SUVs & Pre-Owned Cars of All Makes and Models — built for game day and beyond
Drive Thru Oil Changes at our Quick Lube and Tire Center — no appointment needed
Competitive Trade-In Values & Financing — making it easier to drive your dream vehicle
When you choose Valley, you’re not just buying a car. You’re working with a dealership that you can count on for efficient, friendly service and the Cougs First treatment.
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Valley GMC is proud to stand by WSU, Cougar Nation, and our community:
Cougar Collective NIL Program — fueling the future of WSU athletics
CougsFirst! Business Network — partnering with fellow Coug-owned businesses
But Cougar Spirit isn’t just about us — it’s about YOU and the fans who make this community great.
This season, we’re celebrating Cougar Spirit by honoring the people who bring the pride, energy, and tradition to life. Nominate a fellow Coug fan for the Valley Cougar Spirit Award and help us spotlight the best of Cougar Nation. They will win 2025 Apple Cup tickets and a game day package from our Cougs First Partners!
Valley’s connection to Washington State University runs generations deep. The Claudon family grew from the community that we found at WSU — and now we at Valley honor the success it brought us by giving back. We hope to spread the love to many generations to come.
Over the years, Valley has:
Provided complimentary vehicles to WSU coaches to keep Cougar athletics on the move.
Invested in Cougar Collective, helping launch NIL opportunities that brought standout players like Cameron Ward and John Mater to Pullman.
Sponsored the iconic RV tailgate lot on Stadium Way — a true gathering place for Cougar Nation.
Built lasting ties through the WSU Foundation, Champions Circle, and decades of consistent support.
This legacy is more than tradition — it’s a promise. Valley doesn’t just help fans get there for the game. We make sure Cougs get there, together.
